Copywriting for Beginners Part 3 of 3: How to Persuade MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 1.5 Hours | Lec: 23 | 709 MB Genre: eLearning | Language: English
Learn how to write copy that persuades people to buy. Copywriting secrets revealed. Your success as a copywriter depends on your ability to persuade.
As a salesperson behind a keyboard, your job is to persuade people to buy products and services. Your job as a copywriter is not to be clever, or witty, or to win awards. Your job is to persuade.
Welcome to Copywriting for Beginners, Part Three of Three: Persuasion.
I'm your instructor, Alan Sharpe.
I got started as a copywriter in 1989.
In the years since then, I've worked as a freelancer and as an in-house copywriter at an ad agency.
I have written in all of the channels-offline, online, outdoor, mobile and broadcast.
I have written print ads, radio commercials, email newsletters, sales letters, banner ads, product packaging, brochures, factsheets, case studies, slogans and plenty more for Apple, IBM, Bell, Re/Max, Hilton Hotels and hundreds of other clients worldwide.
I got married, bought a house, and raised two kids on my copywriting salary alone.
In case you're wondering, I've been teaching copywriting since 1995.
On Udemy, I teach copywriting to over thirteen thousand students from one hundred and thirty-nine countries.
I am one of the top-rated instructors in the copywriting niche on Udemy.