Copywriting for Beginners Part 3 of 3: How to Persuade

Copywriting for Beginners Part 3 of 3: How to Persuade
Copywriting for Beginners Part 3 of 3: How to Persuade
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 1.5 Hours | Lec: 23 | 709 MB
Genre: eLearning | Language: English


Learn how to write copy that persuades people to buy. Copywriting secrets revealed.
Your success as a copywriter depends on your ability to persuade.

As a salesperson behind a keyboard, your job is to persuade people to buy products and services. Your job as a copywriter is not to be clever, or witty, or to win awards. Your job is to persuade.

Welcome to Copywriting for Beginners, Part Three of Three: Persuasion.

I'm your instructor, Alan Sharpe.

I got started as a copywriter in 1989.

In the years since then, I've worked as a freelancer and as an in-house copywriter at an ad agency.

I have written in all of the channels-offline, online, outdoor, mobile and broadcast.

I have written print ads, radio commercials, email newsletters, sales letters, banner ads, product packaging, brochures, factsheets, case studies, slogans and plenty more for Apple, IBM, Bell, Re/Max, Hilton Hotels and hundreds of other clients worldwide.

I got married, bought a house, and raised two kids on my copywriting salary alone.

In case you're wondering, I've been teaching copywriting since 1995.

On Udemy, I teach copywriting to over thirteen thousand students from one hundred and thirty-nine countries.

I am one of the top-rated instructors in the copywriting niche on Udemy.


Copywriting for Beginners Part 3 of 3: How to Persuade

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